How Mystery Shoppers Improve Business

We help businesses to grow so today's question is a very very interesting one a lot of business owners are trying to get your business on autopilot they want it systematize you know and so they want it to be able to work without them so that they can go for holidays they can go and enjoy their lives after burning at it for so long they want to be building other ventures I want to be doing other exciting stuff and I don't really want to be running the business on a day-to-day basis anymore but a lot of time we find that the minute we leave this nest yeah we're building it daily but the minute we leave and we go do other stuff the question mark we always have is how well is this one how well is this business doing how do we monitor it and the thing is this as business owners we don't want to have to find out that this business has gone past shaped when it has hit our bottom line that's the last thing that we want but what can business owners do to be able to find out before it happens so if you're like a lot of business owners I know especially if you are a fan of investing into retail businesses especially b2c business to customer b2c outlets need to have its feedback mechanism in place and so if you're really really interested to find out how you built this feedback mechanism in place do click on the link below I'd give you something to download but it's a guy to be able to build this mechanism in place so that you have a peace of mind you're going whoa okay I can go build other stuff without having to have sleepless night because you don't know if these companies are doing okay but you want to be able to create that feedback mechanism that tells you if your customers are still happy with your prices with your menu with the Porsche with the team with your gonna be able to find all that out and it's ignite a feedback mechanism buddy you need help with that please do more and download the stuff here but I want to be able to share two very powerful tips with you today and here it goes number one as a business you got to be able to tell the difference between a standard feedback system and a mystery shopper system yeah so there are two very very powerful mechanisms that you can put in place a standard feedback system or is a standard feedback system for you to you know I know very very good restaurants and some of the clients that we coach as well they put feedback forms on the table yeah they put feedback forms on the table and they asked very very general standard questions like did you enjoy the ambience did you enjoy the food did you enjoy the person that served you do you remember his name do you remember her name you know very very standard stuff and that you can put into some new more numerical marking and scoring as well now that's very very standard in most cases when those standard feedback mechanisms work is when your employees are actually asking your customers to do it if you leave it on the table and hope that your customers are gonna be all excited newsflash no one gets excited about that kinda stuff nobody just does that automatically they have to be requested and your server or whoever it's tending to the customer has got to be nice and it's got to ask properly with a good script so that your customers are willing to do that one of the things that we also do is this under the standard feedback mechanism you might want to be able to set some targets and some scores as well you know the number of customers that walk in or a number of customers that call in every every other week or every other month then do set a target because then this makes your team more proactive to be able to get some feedback as well so that might really really help but you got to be able to first tell the difference yeah point one or your standard feedback mechanism put back put that in place and it's a form that is very very simple to fill in it's not gonna be complicated don't go asking like 20 questions you know did you like this did you like that how did you compare the price what about our quality quality of our class quality of our whoo even if your employees begged the customer to do it they're not gonna do it okay that very specific questions kind of come in to the part number two which is the mystery shopper mechanism and I'm gonna tell you that in a little bit point number two our mystery shoppers mystery shoppers are an amazing service amazing platform I know a lot of companies that do that here professionally some of them are based here some of them are many of these companies are also based in Australia based in the UK but they're all helping retail chains to keep check on customer service food quality products services nor do we know so it's actually a professional service if you can find one that's pretty awesome but if you can't find one in the neck of the woods where you're at you can also do it yourself yeah so what's a mystery shopper mystery shopper are customers that get to use your service your service for free okay dying in your restaurant go for a massage in your place or you get to use the services for free in exchange for detailed observation yeah detailed observation so you could be running a hospital you could be running a clinic you could be running a spa a kindergarten whatever that you're running yeah you can always use a mystery shopper but how do you set up a good mystery shopper so here it goes a mystery shopper must be set up now could you do it on you know two three four or five times a day or even a week probably not you're probably gonna be able to do a mystery shopper once a week or once a month depending on how hard-working you are and you might want to get the mystery shoppers to be able to rotate across all your centers as well depending on how many you have but the mystery shopper needs to be up when I say setup there must be an a preliminary meeting between the mystery shopper and management so the mystery shopper of course is briefed on all the SOPs and the ways that the business should be running this is ideal these are the SOPs that we've trained a team over and over again so you should look out for all these steps and a mystery shoppers going huh how great so when this mystery shopper goes in she will be looking for all these things and she's got a very detailed questionnaire over here to see if this the the employee that serve you mentioned your name they offer you this new loyalty program they up-sell did they try to give you options alternatives if you reject it the first proposal Wow and we've got SOPs in place for that but we're just not sure if our employees are doing that and and that's why a bit of our upsell revenue has gone down so we will really want you to kind of check in on that and you're going whoa so a lot of mystery shoppers need to be prepped the mistake a lot of business people do is they send the mystery shopper in it's a brother or a niece or a cousin whatever just go right in go right in and talk to whoever and and tell us how you feel more often than not if some of you are already doing that what has the feedback been it's been awesome it's been great you have an awesome company a cousin your company's awesome big brother of course they would say that because number one they don't know how hard you've worked at the SOPs to be able to build it up so they're gonna say it's great as usual it's always good you know what's there to complain about but if they knew what the SOPs were what the initiatives were then their goal hmm well these guys didn't do that with me those guys didn't do that but you know there was no upsell no they just kind of let me go away they didn't take my phone number not then ask me for my name my business card nothing and you as the business owner are sitting over there just going wait a minute then why did I build all this SOPs for so a mystery shopper needs to be set up and a good other point that this is also this a Miss you need to find the right kind of mystery shopper don't get a mystery shopper find someone that doesn't shop doesn't like shopping don't like buying things you don't like buying things you're not critical you've got to choose there are a few good qualities here number one you gotta find someone that's critical very very observant they notice everything that's going on they'll pick up any brochure that's on their table they'll do talk to anybody they're just you create scenarios they do sometimes even create a complaint just for fun to see how your team handles it that could also be a very good one if you want if you are dealing with a lot of firefighting cases and you train your team and you want this mystery shopper to make a scene that's also possible you can get your mystery shoppers doing this and really testing at your team so this is very very powerful advice for you in setting up this other pot on the mission wise a bit of work but it definitely gives you a peace of mind business owners when you go build on other ventures and that mystery shopper report yeah it's also inside my guide it will come straight to you as the management and you can see exactly how well your businesses are doing as you go venture out doing other stuff a very good question that somebody else also asked me is this hey do mystery shoppers work for b2b the answer is yes you can do exactly the same thing you can get the mystery shopper to call right in go check up just call up the website developer website development company and designer and just do exactly the same thing again brief your mystery shopper what are a few things the the administrators and the website company is supposed to ask you check with you do you have a corner website you can find out all these things but the short answer to that b2b is also absolutely critical you have a mystery shopper a standard feedback mechanism as well as the mystery shop mechanism so guys get started on the do's and don'ts download my guide it's inside the description at the bottom and those of you who want to be able to get more information like this I offer a lot of tips and strategies do log on to my website www.rinaldin.com up with really really cool stuff and events very near you we're gonna keep you posted because guys remember this it's all about having a great business and a great life because being in business is about more life take care